BERG MEMBERSHIP is an upcoming digital membership platform for outdoor enthusiasts – focused on safety, loyalty and exclusive benefits for hikers, climbers and adventure travelers. The product combines a responsive web app and mobile experience where members can manage their profile, track benefits and access partner offers in one place. The brand needed a strong “coming soon” presence that would clearly communicate the concept and start building an early community before the full launch.

We designed the initial visual identity, landing page and content framework for the BERG MEMBERSHIP rollout. The hero section highlights the core promise – outdoor safety and loyalty – supported by concise copy and bold mountain visuals. Behind the scenes, we are defining the UX for membership tiers, benefit redemption and notifications across web and mobile. Digital marketing, copy and visual assets are aligned so the brand can scale seamlessly into paid campaigns and app store launches once the product is ready.

As BERG MEMBERSHIP is still in active development, our focus is on prototyping and validating key user flows: sign-up, plan selection, membership activation and access to benefits. We are testing various layout options and microcopy on the landing page to maximise clarity and conversion for early adopters, while ensuring the interface stays fast and readable on mobile devices, where most outdoor users will interact with the brand.

The “coming soon” phase already provides a solid foundation for community building – the brand has a clear story, strong visual direction and a digital home for all future campaigns. As the product evolves, the same design system and architecture will support new features, membership options and international expansion without the need for a full redesign.